Jesse Yowell
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Nature Valley / Broadcast

Nature Valley's Simple Nut Bar is made from only simple ingredients. To illustrate that simple is better we set up a "pack inspection station" in the middle of the woods to see if hikers were keeping it simple too.

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Nature Valley

 

The Simple Nut Bar is made from only simple ingredients. To illustrate that simple is better we set up a "pack inspection station" in the middle of the woods to see if hikers were keeping it simple too.

 
 
 
 
 
 

 

CREDITS:
Executive Creative Director: James Dawson-Hollis, Bill Wright
Art Director: Jesse Yowell
Copywriter: Andrew Siegel