Jesse Yowell
TV Doctors - Case Study_TV DoctorsDonald.jpg

Cigna / Digital


Cigna / Page a TV Doctor

Cigna is on a mission to get everyone in America to visit a doctor for their annual checkup. But sometimes, people tend to forget to set up the appointment. To help out their fans, the TV Doctors of America went on call and turned on their "pagers". Now people could "page" a TV doctor and get a call back to set up a personal reminder they'll be sure to remember. 


Executive Creative Director: Larry Platt, Daniel Rodriguez
Senior Art Director: Jesse Yowell
Senior Copywriter: Dan Colburn