Chick-fil-A / CowzVR
The Chick-fil-A Cows like to stay up to date on popular human trends. And what's hotter right now than Virtual Reality? So we created a VR experience hosted by the Cows as yet another sneaky trick to push their message of "Eat Mor Chicken".
We launched with a teaser video on Facebook, followed by two more TV spots during the Grammy Awards. The TV, Facebook and Snapchat videos drove users to our VR website to enjoy the experience. To maximize the opportunity
for people to enjoy the experience, we made 200,000 custom CowzVR cardboard viewers that were given out at
Chick-fil-A restaurants around the country.
Executive Creative Director: James Dawson-Hollis, Grant Smith
Senior Art Director: Jesse Yowell