Jesse Yowell
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French Toast Crunch / Social Integrated

French Toast Crunch, a beloved cereal from the 90's was making a return. To Launch this nostalgic cereal we brought back another nostalgic character, the only one who could have seen this return coming, Miss Cleo. 

Now that Miss Cleo is back, she is making some startling predictions, that French Toast Crunch is back, and you'll love it. 

We sent over 50 personalized videos from Miss Cleo to unsuspecting super fans who had previously tweeted, asking for the cereal's return.

We also, created a site that housed all our content as well as Miss Cleo's "Ask Me Now" app that worked like a magic 8 ball with a French Toast Crunch twist. 

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French Toast Crunch / Miss Cleo

 

French Toast Crunch, a beloved cereal from the 90's was making a return. To Launch this nostalgic cereal we brought back another nostalgic character, the only one who could have seen this return coming, Miss Cleo. Now, she continues to make even more startling predictions, that you'll love French Toast Crunch. 

We broke the news by sending over 50 personalized videos to unsuspecting super fans who had previously tweeted asking for the cereal's return.

We also created a site that housed all content as well as Miss Cleo's "Ask Me Now" app that acted like a magic 8 ball with a French Toast Crunch twist. 

 
 
 
 
 
 
 
 

CREDITS:
Executive Creative Director: James Dawson-Hollis, Bill Wright
Art Director: Jesse Yowell
Copywriter: Andrew Siegel