Lysol / Protect Like a Mother
For over 130 years, Lysol has been known for simply killing germs. To connect with moms on a more human level we tapped into a mother's most primal instinct. Protection.
For Mother’s Day, we created a video, social content, and an interactive exhibit celebrating the protective instinct mothers across every species. We designed a series of massive sculptures highlighting some of the most protective mothers on earth. Mother's Day became even more special as kids saw their moms as the fierce protectors they really are.