Jesse Yowell
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Lysol / Integrated

For over 130 years, Lysol has been a brand known for simply killing germs. To connect with moms on a more human level we tapped into a mother's most primal instinct. Protection.

On Mother’s Day, we created an interactive exhibit for parents and kids, celebrating the protective instinct of all mothers.

We worked with an artist to design a series of massive sculptures highlighting some of the most protective mothers on earth. The exhibit paid homage to all mothers, especially those in attendance.  

Because no one protects like a Mother. And nothing helps mothers protects like Lysol.

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Lysol / Protect Like a Mother

For over 130 years, Lysol has been known for simply killing germs. To connect with moms on a more human level we tapped into a mother's most primal instinct. Protection.

For Mother’s Day, we created a video, social content, and an interactive exhibit celebrating the protective instinct mothers across every species. We designed a series of massive sculptures highlighting some of the most protective mothers on earth. Mother's Day became even more special as kids saw their moms as the fierce protectors they really are.

 
 
 
 
 
 
 
 
 
 
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CREDITS:
Chief Creative Officer: Tom Murphy
Creative Director: Erin Wendel, Lauren McCrindle
Senior Art Director: Jesse Yowell
Senior Copywriter: Dan Colburn
Designer: Shelby Hipol, Ethan Buller