L.A. Rams / On The Clock

After the LA Rams won the Super Bowl in 2022, they found themselves without any picks in the first two rounds of the NFL Draft, which is hosted in Las Vegas. To make an impact, the Rams had to do something no one expected: stealing the NFL Draft…well, sort of. We created a trailer for a movie that doesn’t exist, inspired by classic Ocean’s films and starring LA celebrities and Rams players. It garnered the attention of everyone in the league, and despite their position in the draft The Rams stole the media moment and PR buzz from every other team.

“I loved it. It’s what we encourage our clubs to do…It also creates interest in the draft, creates interest in the team.
So that’s exactly the kind of engagement we want.”
– Rodger Godell, NFL Commissioner