Jesse Yowell
LM_Box_9.jpg

Lockheed Martin / Activation

Today, the “Space Race” isn’t between countries. It’s between Aerospace companies. Making recruitment more important than ever. Lockheed Martin asked us to help them recruit the most brilliant minds in the country. So we created something the most talented engineers can’t resist. A challenge. We surprised the Virginia Tech by placing a giant mysterious box in the middle of campus and peaked the entire engineering department with the challenge of finding out what the box held inside with expert space problems that would have to be solved in order to “Unlock” the box. When the box was finally unlocked, those with the skills capable of doing so were rewarded with a special experience, and something else they didn’t expect. A job offer with Lockheed Martin’s space department.

Project_Header_LM Box.jpg
 
 

Lockheed Martin / Think Inside The Box

Today, the space race isn’t between countries. It’s between aerospace companies. Making recruitment more important than ever. Lockheed Martin asked us to help them recruit the most brilliant minds in the country. So we created something the most talented engineers can’t resist. A challenge. We surprised Virginia Tech with a 14 foot mysterious box that appeared in the middle of campus. To find out what the box held inside, students were asked to solve expert aerospace equations in order to “Unlock” the box. When the box was finally unlocked, those with the skills capable of doing so were rewarded with a VR type experience using a system of mirrors and video technology. They also discovered something else they weren’t expecting... a job offer with Lockheed Martin’s space department.

 
 
 
 
LM_Box_3.jpg
 
LM_Box_4.jpg
 
LM_Box_6.jpg
 
LM_Box_8.jpg
 
Courtney 38.jpg
 
LM_Box_9.jpg
 
LM_Box_7.jpg
 

CREDITS:
Executive Creative Director: Mat Bisher, Dan Donovan
Creative Director: Vince Lim
Creative Director: Josh Grossberg
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn